SKILL
Content Production (Pillars to Posts)
Turn 3 content pillars into a posting calendar that ships weekly without drama
Beginner
3 pillars plus a 6-post calendar plus hooks per post
Intermediate
Batch production, repeatable format templates, repurposing 1 piece into 5
Advanced
30-day system plus growth reporting plus data-driven iteration
Practice task
For one niche: define 4 content pillars, pick 14 topics (2 weeks, 1 post per day) with angle and format (reels/carousel/text), plus draft captions and CTA for the first 3 posts
Pass test
Pass test: 2 weeks are scheduled. You pass if all 14 topics have an angle and a format, the 4 pillars are used evenly, the first 3 captions include a CTA, and you can point to the post most likely to perform and say why.
Portfolio evidence
Calendar plus 2 live posts plus mini report
Common mistake
Random posting without pillars, then blaming the algorithm
USED IN THESE ROLES
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