SKILL
SEO Basics (Keywords to Briefs)
Research keywords, map intent, and write briefs that can rank without expensive tools
Beginner
20-keyword map plus intent classification
Intermediate
Topic clusters, full SEO briefs, internal linking
Advanced
Content gap analysis, position tracking, old-content iteration
Practice task
Research 20 keywords for one niche using Google autocomplete and Ubersuggest: group them into 5 clusters with search intent, estimated difficulty, and a proposed page title and H1 in a table
Pass test
Pass test: the 20-keyword table is delivered. You pass if every keyword has an intent, each of the 5 clusters maps to its own target page, difficulty comes with a repeatable way to check it, and no cluster shares the same title and H1 as another.
Portfolio evidence
Keyword map sheet plus 1 brief plus position data
Common mistake
Targeting high-volume keywords without checking who already ranks on page 1
USED IN THESE ROLES
STUCK OR UNSURE?
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