SKILL
Short-form Video Editing
3-second hooks, mute-readable captions, pacing with no dead air
Beginner
Complete 60-second video: hook, captions, music, CTA
Intermediate
Batch editing, caption templates, retention patterns
Advanced
Series concepts, hook A/B tests, analytics-driven iteration
Practice task
Edit one 60-second video from raw footage: 3-second hook, fast cuts, captions, background music, export 9:16 at 1080x1920 — include the video link and one line on why the hook works
Pass test
Pass test: watch the video with sound off. You pass if the hook still reads in the first 3 seconds, captions are never clipped, the export is 9:16 at 1080x1920, runtime is 55 to 65 seconds, and you have 2 objective reasons for that hook.
Portfolio evidence
60-second showreel plus 1 hook breakdown
Common mistake
5-second logo intros killing retention before content starts
USED IN THESE ROLES
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