Create a content brief

Why it matters

Bad content almost always comes from vague briefs, not lazy writers.

Steps

• Write 1 core message and its specific audience
• Set the angle plus 3 mandatory points
• List keywords, reference examples, and heading structure
• Write the CTA and a measurable definition of done
• Write explicit bans such as unsourced claims and jargon

Expected output

1-page brief plus resulting draft

Checklist

• Writer can start without a meeting
• Concrete reference examples
• Measurable definition of done

Evidence

Brief document plus draft

Self review

Could a writer start without asking a single question?