TASK · beginner · 1-2 hours

Write 10 interview questions

Craft interview questions that elicit genuine user insight without bias

01

Why it matters

Question quality directly drives insight quality. Good questions open conversations; bad ones shut them down.

02

Steps

Start from your planning-task research objectives
Write 5-7 open-ended questions (no yes/no)
Add 3-5 follow-up prompts
Remove leading questions and assumptions
Order questions logically (easy first)
Read them aloud as a test

03

Expected output

Interview guide with 10 questions plus follow-ups

04

Checklist

No leading questions
Mix of open questions and follow-ups
Clearly written
Logical flow
No industry jargon

05

Evidence

Interview guide document

06

Self review

Would these questions make someone open up or shut down?

WORKED EXAMPLE · SHOPPING HABITS

A 10-question guide you can copy

All open, none leading. Notice: no "do you like...?" — every question asks for a story, not a yes/no.

Tell me about your last online purchase — from searching to delivery.
Where do you usually start: marketplace, Google, or social media?
What makes you complete checkout vs abandon it halfway?
Tell me about a time shipping cost changed your decision.
How important is chatting with the seller before buying? Give an example.
How do you judge whether a store is trustworthy?
Have you used COD? When do you pick COD vs bank transfer?
Tell me about a return or refund experience — how easy was it?
What kind of notification or promo brings you back to the app?
If you could change 1 thing about your shopping app, what would it be?

NEXT TASKS

Conduct 3 user interviews Turn interview notes into themes

TOOLS USED

Google Docs Notion

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